If you are thinking of using promotional pens to give away at your next marketing events, consider the use of banner pens. Generic pens can be fairly limited when it comes to space and more often than not, are not spacious enough to display all the information you want.
That’s not the case with banner pens. Banner pens are a type of pens that have a retractable piece of banner that comes out of the barrel and can be used as a promotional space. Banner pens are great because you can easily display all the information you want. They are a unique and creative way of putting your brand in the hands of potential customers. The banner itself is distinctive enough to serve as a great talking point and is housed inside a stylish pen that will be used at all times. The prolonged exposure from these banner pens will keep you on top of the minds of potential customers.
The possibilities are endless when it comes to banner pens. You can put whatever you want on the banner and you won’t be limited by space. You can personalise it in such a way to set your brand apart from the rest of the competition. Aside from putting your company’s logo, name, and contact information, here are some more ideas on how to make the most out of a banner space:
Something about you. One of the most common mistakes that marketers make is solely focusing on information instead of persuasion. You need to persuade the recipients of the pens that the products and services you offer are worth their while. One way to do is to present their pain points. A pain point is a problem that is waiting for a solution. Think of the things that annoy or bother your target audience the most and put it out there. Then switch gears and tell how your products or services can remove your customers’ pain points.
Another effective persuasion technique is by selling benefits, not features. Instead of providing a laundry list of features, you can cite real-life situations of happy clients that were satisfied with the service you have provided.
After you have successfully persuaded customers, the next logical step is to tell them what you want them to do after reading your banner message. Don’t assume that they will automatically call or visit your site; write a compelling call to action statement that will prompt them to take action.
Something for your customers. You can use the banner space to provide content that is relevant to your intended audience and will further engage them. For example, if you are a sports-themed restaurant, perhaps you can provide a schedule of games for the local basketball or football team in the banner. If you own a retail space, you can put a discount code and your website address that will prompt them to visit your site and shop. It can also be something as simple as a map of the best spots in the city or a calendar of upcoming events. It can even contain motivational quotes that will serve as inspiration to the people who use the pens.
They say a picture paints a thousand words. Allow the mighty pen to give customers a picture of what you can offer to them. Our banner pens offer a large canvas that you can use to make an impact on potential customers, so use it wisely.
Get in contact with us now if you’d like to find out more or simply request a quote!